We provide guidance for all stages of your web strategy. From analytics, to strategy, to helping define, find and build tools to improve your process. We can even train your team what they need to look for. We are basically your supporting network for any are you need. Your partner for success!
We start by carrying a full diagnosis, which includes evaluating where you are today and where you want to be in 3 months, 6 months, 1 year and even 3 years out.
- Identifying users of the website who are of value
- Outlining the end goals are for these users
- Mapping the journey they take
- Defining the value of what is being done
- Creating goals based on value
- Greating a roadmap to this success for moving forward
All the goals are SMART (specific, measurable, attainable, realistic, trackable).The benefits of this are:
- It is easier to see the value of what you are doing
- It is easier to see where you should focus more of your efforts to achieve the best results
- Everyone is clear on the goals of the content they are producing
- It is easier for content creators / designers to speak to their target audience
- It increases engagement with the brand