Articles Archive - June 2017

June 16, 2017

Setting up a Search Console (Google Webmaster Tools) Account

Follow the steps below to set up a Google Webmaster Tools Account.  This Tutorial assumes that you have previously set up a Google Account.  If you have not done this, please do so before following these steps.

  1. Sign in to your Google Account
  2. Click My Account in the top right hand corner
  3. Click the More >> link at the bottom
  4. Find and click Webmaster Tools in the list
  5. Sign Up
  6. Go back to google.com and click My Account again
  7. You will now see Webmaster Tools as one of the options

If you are having trouble with this, please visit the Google website and find documentation on the Google Webmaster Tools Account.

June 16, 2017

Google Search Console ( Webmaster Tools)

Google Webmaster Tools provides a ton of useful data for Webmasters.  In providing an XML Sitemap and submitting it to a Google Webmaster Tools Account a Webmaster can tell Google to crawl the pages included in the sitemap.  This is useful in two ways.  First it sends Google to the site before it would find it's own way there effectively having content indexed in Googles Search Results sooner.  Secondly, it allows Google to review the site from the view of a Search engine, the providing useful information to the Webmaster about the site.

Some information that can be viewed in the Google Webmaster Tools Account is :

  • A Site Overview detailing any errors found with the sites URL's
  • Diagnostics such as Web Crawl, Content Analysis, and Mobile Crawl for cell phones
  • Statistics about Search Queries, Crawl Stats, Index Stats, and What the Googlebot Sees
  • Link information about incoming and outgoing links
  • Tools such as the Remove URL's Tool

These statistics will show which pages returned errors, which content had duplicate Meta Tags, pages that had broken links, a list of incoming links, a tool to remove certain pages from Google Index and much more.  The Google Webmaster Tools Account is a must have for those serious about Search Engine Optimization.

 

June 16, 2017

Drupal is SEO Friendly

One of the main perks to using the Drupal Content Management System is that it is very SEO friendly to begin with.  Not only are there many Drupal Modules that allow you to Search Engine Optimize your website, but a basic install of Drupal will get you a good head start.  Here is a list of things that make a basic Drupal site Search Engine friendly :

  • Code is W3C compliant
  • Layouts are CSS based
  • Ability to create fresh content on the fly
  • Ability to categorize content
  • <title> tags are automatically created from the Node Title 

Beyond all of this, there are many Drupal Modules that have been written to provide you with extra control over the SEO of a Drupal built CMS.  Below is a list of SEO tasks that can be done using Drupal contributed modules :

  • Have complete control of <title> tag
  • Control of description, keywords and other meta tags
  • Set custom URL paths for pages, views, etc.
  • Provide a Google XML Sitemap
  • Add Google Analytics to your site

Many of the leading websites in the industry are using the Drupal Content Management System. The out-of-the-box Search Engine friendliness and the Drupal contributed SEO modules are two of the many reasons that Drupal can be used to develop any website.

June 16, 2017

New Google Sitemap Generator

A new open-source Google Sitemap Generator has just been released.  This is useful for non-Drupal websites or if you prefer to generate your own sitemap and Submit it to Google rather than using the XML Sitemap Module for Drupal.

The Sitemap Generator finds URL's on your site through several different ways rather than just crawling the website or listing the files on the server like most third part sitemap generators.  The generator allows you to create three different kinds of sitemaps: XML Sitemap, Mobile Sitemap, or a Code Search Sitemap.

 

June 16, 2017

Basic Link Building Strategies

A quick way to build links can be done easily through blogs, social bookmarking, and directories. But how do you do it?

Well, it's not too difficult at all, let's talk about link building through blogs:

There is a tool called DoFollow Diver, which allows you to search for blogs about anything you type into the engine - say, for example you search for "kittens". You will be provided a list of blogs that allow "dofollow" links (links that actually allow search engine spiders to crawl through them). To add your link, you actually need to read the article and then leave a comment, something helpful, nothing spammy or anything like that. You have the ability to leave your URL (which is the whole point) in a field in the comment section.

You can find this tool at: http://linkbuildingbible.com/dofollowdiver/

Social bookmarking sites are all about hot news, articles and media. If you find something worthwhile on your website to submit, there is a link building quality to all social bookmarking sites.

Sign up to sites like Digg, Reddit, Technorati, and Sphinn, submit your article/story, and there you will have an instant backlink. You can also read more about it in this article: Social Media in a Nutshell

Directories like DMOZ are tough to break into, but once you are in, you have that much more link power. So try submitting your sites gradually to directory sites, and remember that doing it for free is your best option.

If you have any questions, comments or complaints, just leave a comment below.

June 16, 2017

Google Only Meta Tags

If you've ever been told by someone that they know of a special secret, like the Google Meta Tag, they are simply lying to your face. There are, however, special meta tags designed for the Googlebot.

Googlebot: noarchive

This tag does not let google display your cached content. If you find this appealing, add the following: <meta name="googlebot" content="noarchive">

Googlebot: noindex

This tag is basically the 'robots' meta tag that disallows a page to get indexed. Useful for easily hiding pages that you don't want to be found, especially if it is longtail. If you want to do this, simply add: <meta name="googlebot" content="noindex">

Googlebot: nofollow

This one is especially useful if you have a lot of affiliate links going out, and you are only sending paid traffic. It will not allow your 'link juice' to spill out from your page onto that link, alternatively if you have other links on the page that you need to pass power to, just use the rel="nofollow" in the link's <a> tag. For this Meta tag, simply put: <meta name="googlebot" content="nofollow">

Googlebot: nosnippet

This meta tag disallows Google to display exerpts (think blog teaser posts) in the search engine results. This is sort of useful. If you don't want extra long tail results from teaser posts, add: <meta name="googlebot" content="nosnippet">

Recommendations:

We only suggest you use these if you specifically want to please the Google search engines. Google is the only engine that obeys these Meta Tags.

June 16, 2017

Avoiding Duplicate Content

Avoiding duplicate content on your site is an imperitive step if you want your site to grow successfully. When Google spiders your site, they read all of your content. If your content was purely ripped off of another site, or even another article on your site, they will condemn the new article and penalize your overall site.

Duplicate content is an old method of search engine spam, and has been effectively defeated by Google and many other search engines on the internet.

So, just a reminder! Avoid duplicate content at all costs because it is a great way to lose Google ranking if you do.

Here's a free tool to let you see if your research material was too close to your published article:

http://www.duplicatecontent.net/

June 16, 2017

SEO FAQs - A Guide [INFOGRAPHIC]

An SEO FAQ infographic to guide you from keyword research all the way through gaining top Google rankings.

An SEO FAQ infographic to guide you from keyword research all the way through gaining top Google rankings.

June 16, 2017

Submitting your XML Sitemap to Google Webmaster Tools

Follow the steps below to submit your XML Sitemap to your Google Webmaster Tools Account.  This Tutorial assumes that you have previously set up a Google Webmaster Tools Account.  If you have not done this, please do so before following these steps.

  1. Sign in to your Google Account
  2. Click My Account in the top right hand corner
  3. Click Webmaster Tools in the list
  4. In the Dashboard under Sites type the URL of your site and click Add Site
  5. Go to Sitemaps from the left hand links
  6. Click Add a Sitemap
  7. Click Add General Web Sitemap from the drop box
  8. Type the URL of your sitemap (usually sitename.com/sitemap.xml) in the text field
  9. Click the Add General Web Sitemap button
  10. Go to Overview from the left hand links
  11. Click Verify your Site
  12. Click Upload an HTML File from the drop box
  13. A URL will be created for you (something like google09es3p877ef70ef3.htm)
  14. Create a file with this URL and upload it to the root directory of your website
  15. Click the Verify button

Having followed these steps correctly Google will take some time to verify your site and then view your sitemap.  If you do not run in to any issues to this point, check back the next day and Google should have began sending back information about your site.

If you are having trouble with this, please visit the Google website and find documentation on the Google Webmaster Tools Account.

June 16, 2017

The Periodic Table of SEO Ranking Factors

The Periodic Table of SEO Ranking Factors

The folks over at Search Engine Land have created a great infographic explaining search engine rankings factors as a periodic table of elements. It gives a really good quick overview of the different on pages and off page factors that can affect your websites position in the search results.

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