Eliminate Your Competition with the Blue Ocean Strategy


Is your business struggling to stay afloat in an overcrowded industry? Has fierce competition impeded your company's ability to move to the next level? What if there was a way to make your competition irrelevant? A way to have the market all to yourself? This is exactly what Blue Ocean Strategy…

How (and Why) You Should Create User Personas


When you are trying to build a business or a brand, it's important to think about who is going to be using that brand. After all, they are the people you have to convince to become your paying customer -- and they are the ones who you need to keep happy post-purchase.

In order to get…

How to use Twitter Analytics

12.09.17 How useful is Twitter?

Twitter is no longer the basic platform that everyone thought it once was. It is used by more and more businesses to engage with their clients, celebrities to share their opinions and even politicians to share their policies! More and more marketers are seeing success in…

2018 SEO Focus: Local, Mobile, and Social


"Content is king" has long been the SEO mantra. While content might still be king, it is much like today's real life kings — an important part of their countries, but no longer fully in charge. As you move into 2018, start prioritizing the local, mobile and social aspects of your marketing…

So many google tools.....which ones do I use?


If you’re not using Google Analytics, or have only dabbled in it but aren’t using it to its full potential, you are missing out on a great way to boost the success of your business. Many businesses don’t even have any analytics in place to measure their website traffic, which means they're…

3 Easy Steps to Crafting Your Brand Guide


Having a well-defined brand standards document is key to building and maintaining and strong brand. This document is the hub of your brand, providing standards for how you communicate across all channels. It ensures that both your internal team and external partners are communicating for you,…

A Digital Marketing Strategy Is Vital in a Competitive, Dynamic Market


The world is a dynamic place these days. In an environment where consumers are inundated with information at all hours and from every possible direction, businesses must be precise and deliberate with their marketing efforts. Companies need to communicate with their customer bases in the most…

Setting up a Search Console (Google Webmaster Tools) Account


Follow the steps below to set up a Google Webmaster Tools Account.  This Tutorial assumes that you have previously set up a Google Account.  If you have not done this, please do so before following these steps.

Sign in to your Google Account Click My Account in the top right hand corner…

What Will S.E.O. Be Like in 10 Years?


Search engine optimization, or S.E.O., has been around since the earliest days of the internet. Since its inception, it has undergone endless re-inventions. This is largely due to the fact that the effectiveness of S.E.O. relies heavily upon the algorithms and practices adopted by search engines…